“More people are afraid of what people will think of them if they say ‘no’. So most people say ‘yes’. Don’t be afraid to ask for help.”
Christina Daves (24:52-25:17)
Getting your message to the masses can be one of the biggest challenges for today’s entrepreneurs. But we all have stories, ideas, services, and products we want to share with the world. The better we are at getting our message in front of the right people, the more likely we are to make a lasting impact on others.
Christina Daves is an expert at reaching the masses. Her bestselling book PR for Anyone shares over a hundred affordable strategies for creating a buzz about your business. Without having the advertising resources most other businesses have at their disposal, Christina taught herself everything she knows about generating publicity. She’s appeared in more than 1,000 local and national media outlets. Christina and her clients have been able to achieve a combined 873 million views and more than eight figures in revenue from her publicity-generating strategies.
“We don’t know what we don’t know. We just try. That’s our education… you get in there and you do.” – Diane Forster (9:12-9:19)
Following Christina’s three-step process for reaching the masses can be your starting point for growing a successful business.
Step 1: Be Newsworthy
If you want to get visibility for your business, you need to make sure that people have a reason for sharing your message. This means identifying the things that make your business unique. How can you set yourself apart from your competitors? What makes the value of your product or service worth talking about?
Step 2: Create Great Hooks and Subject Lines
There’s an endless number of people looking to reach the masses with their stories and ideas. So you need to create great hooks when reaching out to media outlets. Consider the most interesting and noteworthy aspects of your business. How can you summarize them into a concise and easy-to-understand message that hooks reporters and their audiences?
Step 3: Find the Right Journalist
Be selective about who you contact for media coverage. Do your research to find media outlets that share stories about businesses like yours. Think outside the box when looking for media coverage. Make sure you know who the end-user is, and find the platform that has a similar audience to the one you serve. When you do your homework, you’ll get maximum results from your efforts instead of wasting time and energy on media outlets that aren’t the right fit.
Which Media Platform Should You Go After?
Knowing who your audience is lets you identify the media outlets that will best meet your needs. Don’t just try to approach every TV or radio station in your local area. Each media outlet has a demographic they cater to. Match your target audience with the demographics of local media outlets in order to create a more effective public relations campaign. Target your story to the right demographic.
“Don’t just throw spaghetti on the wall. Do your homework. That’s where you get the best results.” – Christina Daves (17:26-17:31)
Personalize your pitch to each media outlet. Mass mailings may reach more journalists and producers, but they won’t have the personalization that makes you stand out from the crowd. Know who you’re contacting and customize your message to the person. Eventually, you’ll find one media outlet that’s the perfect match for your business.
Get used to asking for what you want. Too many people are worried about rejection and hearing the word “no”. But hearing “no” is the worst thing that can happen. So there’s never a reason to not ask. Don’t be afraid to put your gifts out there for the world. When you share the value of your services with the masses, the impact you make on the world grows as you build a thriving and profitable business.
How to get involved
- For more information about working with Diane and to gain access to valuable resources visit dianeforster.com.
- You can contact Diane for coaching information at email@example.com.
- To learn more about the EED Process discussed on today’s episode, get Diane’s book, I Have Today.
- To find out more about Christina go to www.ChristinaDaves.com and for her FREE gift head to http://www.3stepstoprsuccess.com
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