“If you own a business, you have to be a content producing machine… the friction of creating content is so stressful, but once you authentically know who you are, what you represent, what you stand for, it just flows out from you. It just naturally comes out for you because it’s an extension of who you are.”
The Intention of Today’s Show – I have today to be true to who I am.
This week on I HAVE TODAY with Diane Forster, we’re talking about the importance of being authentic. People can tell when you are being inauthentic with yourself, your image, and with your intentions, in your business and in your personal life. How are you showing up? Are you portraying an accurate representation of yourself to others?
I spent time talking with Karlos Copara about the importance of authenticity in your personal brand. Karlos is the founder of Accel Branding. He is a brand strategist, design expert, and former Fortune 500 creative fireball. With over 15 years of professional granting experience, he specializes in brand identity and brand strategy, helping entrepreneurs and expanding businesses attract more clients by positioning leading brands with substance, style, and clarity. We discuss the importance of branding, and strategies to help you develop an effective and authentic personal brand. In the episode, Karlos gives two incredibly practical questions for you to ask, as you seek authenticity in your personal brand. First of all, what can you bring to the market to make heads turn? Owning your unique skill set can help you find your niche, and offer a vital solution to someone’s pain or need. Secondly, seek out the gaps in the market.
“What can you bring to the market that not many others can really own or really bring forward? What are some of your passions and what unique skill sets do you have? They may not be related to your business, but how can they synergistically aligned with what you’re doing?”
Three ways to create awareness, and discover whether or not you are being authentic.
- When you are being inauthentic, it feels bad.
- Ask yourself why you are doing something.
- Just be you, because you are enough just as you are.
“I like to think of it like a radio station. If you’re putting out a fuzzy signal, people can’t really tune in. Once you put out a clear, authentic signal, people can hear the broadcast, and then people fall in love with you. And if you’re not making people fall in love with your content, then you’re lacking that human connection. Before we’re businesses we’re humans.”
Each week we end our episode with a mantra meditation. Make sure you listen and take a moment to allow the words to sink in. This is a unique way to apply the concepts of today’s show to your mindset, relationships, and your life. Take charge of your mindset. Start today.
How to get involved
- You can find out more about Karlos at accelbranding.com
- Find me at www.dianeforster.com. For more information on speaking, media interviews and consultation requests email firstname.lastname@example.org.
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